Beautiful curls
begin here
Ouidad started in the salon over 40 years ago and our professional heritage is still a part of everything we do. We’re dedicated to educating both clients and stylists about curly hair’s unique needs. From product selection to cutting techniques, we’ve perfected a customized, professional approach for every curl type—from loose curls and waves, to spirals, tight curls, and coils. Get the full Ouidad experience and learn how to best care for your curls at our flagship salon in New York City.
Discover the full Ouidad experience
The perfect curl starts with the right cut! Discover your unique curl type, get a haircut designed exclusively for curls, and find the perfect products to enhance and define your natural texture. Plus, learn expert techniques to keep your curls thriving—all at our flagship location!